ROCASOCKS, launched in 2014 by Suzhou Singularwear Co., Ltd., was founded by Rocky and me (Caroline). We specialize in the design, development, and manufacturing of outdoor sports socks. Based in Suzhou, China, our motto, "Rock Your Socks, We Handle the Rest!" encapsulates our commitment to providing comprehensive sock solutions for outdoor brands. From initial design through to manufacturing and delivery, we ensure a seamless and worry-free experience for our clients.
Rocky and I (Caroline) are partners in both life and business. After graduating from university, I started my second job in a sock factory in 2012 as a sales representative. It was here that I met Craig, my first and most cherished client, who specialized in outdoor sports socks design, development, and sales. From our initial business interaction, I developed a deep connection with outdoor products and have remained passionate about them ever since.
In 2013, after marrying Rocky, I left the sock factory to work at a scarf company. Despite leaving, I continued to assist Craig with his sock orders as a friend, especially when the sock factory faced a void in the sales department. Unfortunately, in early 2014, the sock factory went bankrupt, causing significant disruption to Craig's business in China. We stayed in close contact, helping him find new quality sock manufacturers and develop products during this challenging time.
Fueled by my love for outdoor products and the desire to start our own business, Rocky and I founded Suzhou Singularwear Co., Ltd. Our goal was to leverage China's manufacturing strength to provide top-quality wearable products for outdoor brands. Given the highly competitive nature of the apparel and accessories industry, we decided to start with socks, a niche product. Thus, ROCASOCKS was born, specializing in outdoor and functional socks.
Craig, trusting and grateful for our support, gradually entrusted all his China-based business to us. To this day, we remain his sole supplier and representative in China.
Our company has grown significantly, boasting a strong team across sales, product design, development, and quality control. We have earned the trust of many international brands, building a reputation for excellence and reliability.
Our mission is to empower outdoor brands by delivering exceptional socks that enhance performance and comfort. We strive to push the boundaries of sock manufacturing through continuous innovation, sustainability, and dedicated customer partnerships.
At ROCASOCKS, we specialize in Merino wool socks and various functional socks designed for outdoor activities. Our range includes moisture-wicking socks, compression socks, and diabetic socks. We focus on enhancing outdoor experiences by providing optimal support and functionality for every adventure. Our specialized categories include:
Quality, innovation, and customer-centric service drive our operations, ensuring we meet and exceed client expectations.
We provide end-to-end solutions, maintaining rigorous quality control and responsive customer support.
From our humble beginnings in 2014 to becoming a leading sock manufacturer, ROCASOCKS has a story of innovation, growth, and commitment. We've evolved with each challenge, always striving to exceed expectations and set new industry standards. Our history is not just about our growth; it's a testament to our enduring partnerships and relentless pursuit of excellence.
The Journey Begins: Rocky and Caroline established Suzhou Singularwear Co., Ltd in Suzhou, China. We started with ROCASOCKS, a B2B venture for outdoor and functional socks, setting out to serve outdoor sports brands with the motto “Rock Your Socks, We Handle the Rest!” Our first major clients included the joint venture DTI from Korea and Germany, which brought us a wealth of customer resources, including the notable outdoor brand MACPAC.
Key Addition: Rebecca joined the team as the first employee, starting as a business assistant and merchandiser. Her journey of growth mirrored our own as she became the Sales Manager, symbolizing our commitment to nurturing talent and expanding our reach.
Quality Assurance Leap: ROCASOCKS welcomed Kevin, leading our newly formed QC department. This strategic move enhanced our capability to provide unmatched quality assurance to our clients. This period also saw the development of new clientele, including the Argentinian outdoor brand Montagne, showcasing our expanding global footprint.
Strengthening the Team: We grew our team with three new employees, reinforcing our operational capabilities and reaffirming our dedication to expanding our business and service excellence.
Navigating Challenges: As the world grappled with COVID-19, our company faced trials, with staff changes and market pressures. Despite these challenges, 2021 marked the arrival of Carol, a powerhouse in sales and product development, and Jessie, who led our newly established Design Department. This period also saw us partnering with the renowned Callaway Group’s Jack Wolfskin brand, a testament to our resilience and capability to forge significant partnerships during tough times.
Continued Growth: Today, we remain committed to serving our clients with excellence. We are expanding our offerings by establishing a supply chain for merino sportswear and introducing new brand ventures, enhancing our product line and furthering our mission to serve our clients more effectively.
Our dynamic team—designers, crafters, and technologists—fuse tradition with innovation to create socks that define quality, comfort, and style for your brand.
Connect with us and let’s start crafting socks that will win over your market!